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Moneyline​

Currently at the forefront of insurance and loans service offerings, Moneyline.sg is driven by a forward-thinking philosophy. It was our job to convey this in a digital space by using a clean, crisp and modern design, enhanced by their clear brand colours.​

25%

INCREASE IN NEW USER REGISTRATION

77%

INCREASE IN CONNECTIONS (BETWEEN OWNERS AND RENTERS)

18%

REDUCTION IN BOUNCE RATE

10%

INCREASE IN PAGES PER SESSION

The Brief

Moneyline.sg prides themselves on delivering over-the-top credit cards comparisons and housing loan services to the public. Why go through the hassle of calling the banks when everything can be achieve online? OLDMAN Marketing was tasked with creating an inspiring communication tool which allows the user to fill in a single enquiry form, and await for tonnes of results. For Moneyline.sg, just like the look and feel of the website, they simplify everything to save you your time and efforts for the other important matters in life. ​

Date:
May 8, 2017

Website Screenshots:

Live Website: http://moneyline.sg/

Objectives​

– Develop a platform to showcase Moneyline’s expertise and professionalism, positioning them at the forefront of technological advancements within the industry​ –
– Strong user journeys so that everything is obtainable via their platform​ –
– Create a trustworthy brand​ –
– Ensure the site is quick, efficient and responsive for all front-facing and back-end users​ –
– Provide an easy-to-manage Content Management System (CMS) for the staff from Moneyline.sg to use​ –
– Create a smooth user journey through simple site navigation, leading to an easy-to-use booking form –

Development​

One of the key functionalities of this site was the login area for Moneyline.sg staff, enabling them to update the ever-changing sibor rates and bank offerings for each credit card promotion, making their overall experience smooth and hassle-free for everyone.​