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Abwin Trading​

One of the largest car trading company in Singapore, well-known for their unbeatable offerings and good vehicle maintenance service. Abwin decided to have their very own website which allowed the opportunity for returning customers, as well as a platform for drivers that are looking to make an appointment with their service centre.

25%

INCREASE IN NEW USER REGISTRATION

77%

INCREASE IN CONNECTIONS (BETWEEN OWNERS AND RENTERS)

18%

REDUCTION IN BOUNCE RATE

10%

INCREASE IN PAGES PER SESSION

The Brief


The brief, short and sweet – to create a modern interface with built-in tools for visitors to enjoy a driven user journey, and of course gently nudge them to pick any of Abwin’s service and offerings. Simple!​

Date:
May 8, 2017

Website Screenshots:

Objectives​

  • Develop a website that houses all new and pre-owned vehicles​
  • Create and integrate an appointment booking engine that facilitates the duties of mechanics, and hassle free experience for drivers​
  • Create a smooth user journey through simple site navigation, leading to an easy-to-use booking form, enquiry form, insurance and loans form​
  • Modernizing the existing site, giving it a refresh look​
  • Integrate with sgCarMart to ensure only a single point of uploading reference​
  • Ensure the site is quick, efficient and responsive for all front-facing and back-end users​
  • Provide an easy-to-manage Content Management System (CMS) for internal staff​
  • Create a smooth user journey through simple site navigation, leading to an easy-to-use booking form​

Development​

Its simplicity offers the user a clear path to conversion, it’s nifty features adds value, and finally, it acts as the perfect platform to showcase Abwin’s market presence. With increasing authority online, be it on social or via organic traffic, we have no doubt that Abwin is set for car stardom!